About Us

Our Mission

At Prime Fifty, we believe that your mature years can be your very best. More enjoyable and jam-packed with memories that can last a lifetime. And we also know that staying active is the best way to live these years to the full. Our focus, therefore, is to make it easier for people to stay active or get more active, so they can feel younger for longer.

Prime Fifty is here to offer you three pieces of help: 

  1. A range of nutritional supplements specially formulated for the unique needs of the over 50’s
  2. Nutritional advice and support to allow you to make better-informed decisions regarding your day to day nutrition
  3. Ideas and motivation to help you understand the huge benefits from keeping active combined with exercise tips

Why is Prime Fifty Different?

Prime Fifty is the only brand 100% dedicated to the needs of the over 50’s.

In creating our product range we have studied numerous diet and nutrition studies across the world in which a range of nutritional deficiencies were found. These included various vitamins, minerals and other key nutrients that were found in people’s diets to be less than the recommended daily intakes. 

We also studied a number of acclaimed scientific publications including learned reports from the World Health Organisation (WHO), Tufts University, Boston, Linus Pauling Institute in the Oregon State University and many more. These studies showed that certain nutrients such as calcium, Vitamin B12, Vitamin D and others could benefit seniors if taken at higher levels (called ‘optimal’ intakes) as they are often poorly absorbed by seniors. 

And because we understand that as one ages, digestion is poorer and absorption of some nutrients is less efficient, we have also enhanced all our products with highly absorbable mineral nutrients, making digestion that bit more effective. We have also added ingredients that actually enhance the absorption of vitamins and minerals, thereby making the most of the product formulations from Prime Fifty.

Our Commitment to You

Our aim at Prime Fifty is to offer you a range of high quality, nutritional supplements, which are designed and tailored specifically for your age group.

All products are based on ‘evidence based’ science and are backed up by countless scientific publications, studies and reports. 

All our products are safe, are manufactured to the highest quality standards in the UK and are labelled in accordance with all the relevant legal frameworks. 

We are committed to providing the best quality products, with the best quality ingredients, in optimal beneficial quantities, and in formulations that support the most effective absorption of the key nutrients. 

Finally, Prime Fifty wants to encourage all of you to stay active and stick to a good diet, and we offer the best advice on diet, nutrition and exercise to help you achieve this.