Our Story

Kings College Cambridge

Your wellbeing in good hands

We all want longer, healthier lives. We think supplements should help.

FutureYou Cambridge exists to create supplements as they should be. Supplements that work. Supplements that help you the way you'd expect.

Supplements sold by friendly, knowledgeable people who care about your wellbeing.

That's why we only bring you products that are supported by published scientific data: we know that they work thanks to the independent scientists who help us select them. The formulations of our products ensure optimised absorption so your body can get exactly the right amount of exactly what matters.

Our roots

Cambridge Nutraceuticals (pronounced new-tra-soo-ti-kals), our parent company, was founded to make a unique lycopene supplement available to the world. Lycopene is derived from the skin of tomatoes and substantial research at the University of Cambridge showed our patented version, LactoLycopene, is easy to absorb (bioavailable) and scientifically effective.

We subsequently created Ateronon Heart+ as our first food supplement, following extensive research and multiple scientific trials. We believe every supplement should be a powerful tool to boost your wellbeing, and scientific trials are an important way we can prove beyond a doubt that supplements like Ateronon Heart+ are truly beneficial. Today, we continue to develop and sponsor research into easy-to-absorb products with scientifically proven benefits, including Turmeric+, the popular Joint Health tablet that has been the focus of more scientific studies than any other bioavailable curcumin supplement. Whatever the reason you’re considering supplements, you can always find the most effective formulations available from us.

Adam Cleevely, CEO of FutureYou Cambridge
Adam Cleevely, Chair of FutureYou Cambridge

Over time we have gained the backing of experts at leading international academic institutions and some of Cambridge's most prominent biotechnology investors, including Jonathan Milner, founder of Abcam. Abcam is a leading supplier of protein research tools and one of Cambridge’s best-known and biggest startups, now worth over £2bn. In 2015 FutureYou Cambridge was born.

Prime Fifty joins FutureYou Cambridge

In November 2020 Prime Fifty, a specialist supplement company targeting the over 50s, joined us. Dr Max Gowland, a biochemist, who established Prime Fifty nearly seven years ago, also became our Chief Scientific Officer.

The new ranges of nutritional supplements are specially formulated for the unique needs of the over 50’s. They provide an even wider choice for customers, with two new sectors that include beauty and multivitamins.

Like all our supplements, these new additions are ‘evidence based’, backed by countless scientific publications, studies and reports. Max is passionate about encouraging us all to stay active and to stick to a balanced diet. He continues to do what he loves best, which is developing new products alongside our product development team. Max also regularly presents on QVC TV, helping consumers demystify supplements by explaining the ins and outs of health and nutrition.

Scientifically proven supplements

We’re based in the heart of Cambridge, England, an internationally renowned hub of scientific research. We have close ties with leading institutions including the University of Cambridge and Cambridge University Hospitals NHS Foundation Trust (Addenbrooke’s). All of our research and development is supported by experts with world-leading knowledge in everything from natural ingredients to joint and heart health.

Under the guidance of Dr Miriam Ferrer, Head of Product Development, we've expanded our range to include more than 50 supplements covering bones and joints, energy, digestive health, heart and circulatory health, immunity, pet health and more.

Dr. Miriam Ferrer, Head of Product Development at FutureYou Cambridge
Dr. Miriam Ferrer, Head of Product Development

For every supplement we produce there are two key considerations: how much of the active ingredient can be absorbed by the body, and what benefits the ingredient provides once it has been absorbed. Absorption is vital because your body can only benefit from a supplement if the active ingredient reaches your bloodstream, so we create products proven to have benefits in multiple studies, and use formulations that boost absorption in a natural way.

Everything we sell is supported by extensive scientific data and we won’t promote a product we believe to be inferior to alternatives.

​Our partnerships with leading ingredient suppliers, manufacturers, and research institutions worldwide​ are key to creating exceptional products. With their help, we continue to develop our ​innovative ​range of scientifically tested, highly absorbable supplements.

Exceptional service as standard

From the start, we wanted to offer world-class customer care to help you cut through the jargon that is so common in the supplement market and get the answers you need – after all, health is a very personal matter and we believe you should be 100% confident before making any decisions.

The FutureYou Cambridge Customer Care Team
Our Customer Care Team have received national recognition for their service excellence.

We have won numerous awards for the quality of our customer care. We take it so seriously that every individual we hire to join the Customer Care Team has on average been chosen from a pool of more than 100 people – no exaggeration. We have very high standards.

You can find the latest reviews of our service and our products at Trustpilot, the independent review platform, or read in-depth customer testimonials in our Knowledge Centre.

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