About Us

About Us

Prime Fifty, the only brand exclusively dedicated to the nutritional and wellbeing needs of the over 50s.

Ageing brings new and different nutritional challenges, and Prime Fifty has created a whole range of products specifically designed to meet these unique needs to help keep you active and feeling younger for longer. 

Based on a huge number of diet and nutritional studies from across the world, we have carefully put together a range of products and formulated each to support a key function associated with staying active. Each product contains only the ingredients that we have found to be the most effective and reliable, and in the most beneficial quantities according to our research. 

Furthermore, we have enhanced our high-quality vitamins and minerals with ingredients that actually improve absorption, ensuring that your body is able to make the most of the exceptional Prime Fifty product formulations. 

And because quality is such an important part of what we do, all our products are manufactured to the highest quality standards in the UK. 

We want to encourage everyone in their later years to stay active and healthy and, combined with a good diet, the Prime Fifty range of products can help you achieve this.

Our Mission

At Prime Fifty, we believe that your mature years can be your very best.

More enjoyable and jam packed with memories that can last a lifetime. And we also know that staying active is the best way to live these years to the full. Our focus therefore is to make it easier for people to stay active or get more active, so they can feel younger for longer.

Prime Fifty is here to offer you three pieces of help: 

A range of nutritional supplements specially formulated for the unique needs of the over 50’s

Nutritional advice and support to allow you to make better informed decisions regarding your day to day nutrition

Ideas and motivation to help you understand the huge benefits from keeping active combined with exercise tips

Our Mission

Our Approach

Why is Prime Fifty Different?

Prime Fifty is the only brand 100% dedicated to the needs of the over 50’s. In creating our product range we have studied numerous diet and nutrition studies across the world in which a range of nutritional deficiencies were found. These included various vitamins, minerals and other key nutrients that were found in people’s diets to be less than the recommended daily intakes. 

We also studied a number of acclaimed scientific publications including learned reports from the World Health Organisation (WHO), Tufts University, Boston, Linus Pauling Institute in the Oregon State University and many more. These studies showed that certain nutrients such as calcium, Vitamin B12, Vitamin D and others could benefit seniors if taken at higher levels (called ‘optimal’ intakes) as they are often poorly absorbed by seniors. 

And because we understand that as one ages, digestion is poorer and absorption of some nutrients is less efficient, we have also enhanced all our products with highly absorbable mineral nutrients, making digestion that bit more effective. We have also added ingredients that actually enhance the absorption of vitamins and minerals, thereby making the most of the product formulations from Prime Fifty.

Our Approach
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What our customers think


Prime Fifty Fighting Fatigue has been like a magic potion for me...

Roger, Liverpool

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Our friendly, knowledgeable staff are always willing to help.

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