About The Supplement
The importance of Brain Health, Cognition & Mental performance as we age
The Prime Fifty Brain & Cognition formula has been specifically developed for the needs of the over 50’s, as part of a nutritional range designed to help you stay healthy and active. Caring for your brain health is so important as we age and this unique, age-tailored formula includes a combination of carefully selected, scientifically researched nutritional ingredients, tailored for the over 50’s.
The human brain weighs around 1.5 kg and makes up 2% of our body weight. However, it requires around 20% of the energy produced by the body, so requiring a large proportion of high-quality nutrition to maintain its efficiency.
The brain consists of around 90 billion neurons, which themselves are interconnected via trillions of ‘neuronal’ bridges or synapses, whose job it is to carry electrical signals throughout the brain.
A surprising fact about the brain is that it is comprised of 60% lipid (fat) with a large percentage of this fat being the crucially important Omega 3 DHA (docosahexaenoic acid). On a daily basis, our brains are under constant attack by damaging oxidation and this includes the ongoing degradation of the DHA within the brain. This means that this DHA needs to be replaced continually and this key nutrient can only come from our diet. It is in effect, essential for the health of our brain and its performance.
As we age, the volume and weight of our brains decline by around 5% per decade, after 40 years old and progressive neurodegenerative alterations gradually reduce cognitive and functional abilities. The Journal of International Medical Research in 2007, reported that deficiencies in not only DHA but also other key micronutrients, can impair cognitive performance and is associated with age-related cognitive decline.
Micronutrient supplementation can help prevent such micronutrient deficiencies in those at risk and may, therefore, help to maintain cognitive performance, including memory, concentration, learning and reasoning.
Prime Fifty’s ‘Brain Health & Cognition’ product, contains all the necessary micronutrients to help support a healthy brain, cognition and mental performance. In addition, the unique and tailored age-specific formulation contains a patented healthy ageing blend comprising all the key micronutrients needed to maintain the general health of the over 50’s and beyond.
The product also contains a patented nutrient called BioPerine, found in black pepper, which has been proven to enhance bioavailability and nutrient absorption, so relevant to the ageing gut.
Behind the formula
Prime Fifty’s Prime Fifty’s Brain Health & Cognition formula
Prime Fifty have used a carefully selected group of nutrients to support your brain health and cognition, including the following:
The Omega 3 fatty acids used in this formulation are of exceptional quality and concentration. The capsule contains 250 mg of pure DHA and additional EPA, which contributes to the normal functioning of our brain. Essential for brain health.
Also known as Vitamin B5, this very important B vitamin has been proven scientifically to contribute to normal mental performance of the brain including concentration, learning, memory and reasoning proven in validated research.
On an ongoing basis, new red blood cells need to be reformed continually, together with synthesis of haemoglobin as these two blood constituents are essential, playing a role in transporting oxygen throughout the body, especially the brain. Vitamin C also plays a supporting role within this process aiding the absorption of iron.
These three essential B vitamins contribute to both new blood cell formation and also healthy homocysteine levels within the blood. High levels of this toxic homocysteine are associated with cardiovascular disease later in life and therefore levels need to be controlled. Many older adults fail to absorb enough B12 from food due to low stomach acid and due to the use of some acid depleting medications.
Many older adults cannot metabolise folic acid from their normal diet due to a common genetic polymorphism, associated with the MTHFR gene. With L-Methyl Folate however, metabolism can occur fully, hence its addition to this formulation.
Electrolyte balance within the body is critical to overall mental status and magnesium has been proven to play a key role in its contribution to a healthy electrolyte balance within the brain. Magnesium also plays a role in ensuring a normal psychological function too.
Both of these cutting edge nutrients have been the subject of research over many years, in their application in various aspects of brain health due to their anti-oxidant characteristics.
Every cell in our body is under constant attack by free radicals, producing ‘oxidative stress’. Selenium and Vitamin E are needed to help protect our cells against this ongoing damaging oxidation, together with a selection of additional anti-oxidants such as Green Tea, Grape Seed, Resveratrol and Alpha-Lipoic Acid.
The ageing gut tends to be less efficient at absorbing micronutrients from our diet. Therefore both BioPerine, a special patented black pepper extract and also ultra-soluble minerals, have been utilised in this and every Prime Fifty formulation to enhance bioavailability and absorption.