Vitamin B12 (Cyanocobalamin)
Like the other B vitamins, this is a water-soluble material, involved in cell division, energy production, red blood cell formation and immunity. However, in the ageing gut, the absorption of B12 can be far less efficient than their younger counterparts. This is due to a lower acidity in the stomach leading to poor absorption (and therefore use) of Vitamin B12. This energy vitamin is also associated with the maintenance of homocysteine levels, just like B6 and hence highly relevant to...
Vitamin C offers a range of health benefits including the most well known benefit i.e. that of immune function. It also offers benefits re collagen (in joints, bones, teeth, skin), energy and fatigue inhibition, an anti-oxidant benefit (so affording protection of cells) and also it helps the absorption of iron, very important in the formation of oxygen carrying haemoglobin. A range of diet and nutrition studies did in fact show that Vitamin C intakes were also a little low vs...
This is a key vitamin for bone health and is even more important with the over 50’s, when bone density is dropping and fractures become more likely. It works by promoting the absorption of calcium and phosphorus, both key constituents of bone. A failure to get enough vitamin D can lead to bone loss and this can lead on to loss of bone density and strength. Unfortunately, the majority of over 50’s across the western world are deficient in vitamin...
As one of the less well known fat soluble vitamins, this vitamin is responsible for helping our blood clot when we bleed after cutting ourselves or after surgery. Another key health benefit from vitamin K is its ability to maintain bone strength so this is another very important and relevant vitamin for the over 50’s consumer.
Vitamin B3 (Niacin)
As with the B vitamins, again this is a water-soluble vitamin. However in a range of diet studies across the world, there appears to be no concerns at all regarding deficiencies of lower than recommended intakes.
Prime Fifty have used Niacin at just over double its NRV (RDA) in both the energy and the muscle maintenance products.
Vitamin B6 (Pyridoxine)
Though involved in many energy forming reactions in the body, B6 also has been proven to maintain normal levels of a substance called ‘homocysteine’. Homocysteine is present in the blood plasma and high levels are associated with cardio-vascular issues of all sorts. This is why Prime Fifty has decided to include this in all its products. In addition, some believe that older people need more B6, as it is metabolised less efficiently than in younger adults.
Vitamin B2 (Riboflavin)
Riboflavin is involved in a whole host of reactions involving the release of energy from not only carbs, but also fats and amino acids (from protein). This vitamin is also an anti-oxidant and so is implicated in the protection of cells from damage such as the heart, the brain, the skin etc. Riboflavin has been shown in older adults in the UK, to be a concern re healthy intakes and therefore we have added riboflavin at triple the NRV (RDA) across...
Vitamin B1 (Thiamin)
Vitamin B1 or Thiamin is a water-soluble vitamin which belongs to the B class of vitamins. Though involved in many metabolic roles, its best known function is the conversion from carbohydrate into energy. The typical over 50 is unlikely to be thiamin deficient, so we have incorporated double the NRV (RDA) in the energizing and muscle maintenance products i.e. where the production of energy is vital.
Vitamin A is a fat soluble vitamin and plays a key role in eye health. The body gets some of its vitamin A from animal fats and also some from beta carotene and other carotenoids found in fruit and vegetables. This vitamin not only supports night vision but is also involved in healthy skin, immunity and bone health. Most over 50’s will have ample stores of vitamin A, mostly in their liver and there appears to be little concern for...
After calcium and then phosphorus, potassium is the third most abundant mineral in the body. In our cells potassium takes on a positive charge and is an essential component which controls water balance and acid/alkali balance within our cells across the whole body. It helps the transmission of nerve impulses, helps control muscle contraction and also helps maintain a healthy blood pressure. Prime Fifty have used potassium as an additive in their muscle maintenance product as potassium is very much...