Founder Dr Max Gowland explains why he started Prime Fifty

When I started researching the health of older adults and their quite particular nutritional needs compared to their younger counterparts, I decided to start Prime Fifty. I believe I can make a major contribution to this sector by bringing in proper science combined with passion and genuine empathy too(I am 60 now myself).

Prime Fifty is the only Company 100% focussed on the health and nutritional needs of the over 50s.

Please have a look at my brief 2 minute video blog.....more to follow later.