Committed to making a difference...

Committed to making a difference to the lives of the over 50s

Prime Fifty are dedicated to the nutritional & wellbeing needs of the over 50s.

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Beauty from inner health

Beauty from inner health

Our all new collagen shots have been formulated to nourish and protect your skin, hair & nails from within using an advanced multi-nutrient formulation.

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Your Health

A well balanced diet is important if we want to maintain our good health as we get older.

Good nutrition also helps us feel better in ourselves and is the best way to avoid many chronic illnesses such as obesity, type 2 diabetes, high blood pressure, heart problems and certain types of cancers which have been proven to be connected to poor diets...

Healthy Eating


Quality ingredients. Quality UK manufacturing

  • 100% Dedicated

    100% Dedicated

    Prime Fifty is the only brand 100% dedicated to the needs of the over 50’s.

  • Backed by science

    Backed by science

    All products are based on ‘evidence based’ science and are backed up by countless scientific publications.

  • Specially Formulated

    Specially Formulated

    Made by a specialist manufacturer with Good Manufacturing Practice (GMP) accreditation

  • 100% Safe

    100% Safe

    Carefully formulated by PhD scientists who put product safety high up their agenda.

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What our customers think


Prime Fifty Fighting Fatigue has been like a magic potion for me...


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About Us

Prime Fifty, the only brand exclusively dedicated to the nutritional and wellbeing needs of the over 50s.

Ageing brings new and different nutritional challenges, and Prime Fifty has created a whole range of products specifically designed to meet these unique needs to help keep you active and feeling younger for longer. 

Based on a huge number of diet and nutritional studies from across the world, we have carefully put together a range of products and formulated each to support a key function associated with staying active. Each product contains only the ingredients that we have found to be the most effective and reliable, and in the most beneficial quantities according to our research. 

Furthermore, we have enhanced our high-quality vitamins and minerals with ingredients that actually improve absorption, ensuring that your body is able to make the most of the exceptional Prime Fifty product formulations. 

And because quality is such an important part of what we do, all our products are manufactured to the highest quality standards in the UK. 

We want to encourage everyone in their later years to stay active and healthy and, combined with a good diet, the Prime Fifty range of products can help you achieve this.

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Latest news from Prime Fifty

Supporting your Brain Health as you Age

Supporting your Brain Health as you Age

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How to Improve Heart Health

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