Prime Fifty

Committed to making a difference to the lives of the over 50s

Welcome to Prime Fifty, the only brand exclusively dedicated to the nutritional and wellbeing needs of the over 50s.

Ageing brings new and different nutritional challenges, and Prime Fifty has created a whole range of products specifically designed to meet these unique needs to help keep you active and feeling younger for longer.

Based on a huge number of diet and nutritional studies from across the world, we have carefully put together a range of products and formulated each to support a key function associated with staying active. Each product contains only the ingredients that we have found to be the most effective and reliable, and in the most beneficial quantities according to our research.

Furthermore, we have enhanced our high-quality vitamins and minerals with ingredients that actually improve absorption, ensuring that your body is able to make the most of the exceptional Prime Fifty product formulations.

And because quality is such an important part of what we do, all our products are manufactured to the highest quality standards in the UK.

We want to encourage everyone in their later years to stay active and healthy and, combined with a good diet, the Prime Fifty range of products can help you achieve this.

  • As we get older, we tend to start losing muscle mass. In fact after the age of around 45 years old, we lose around 1% muscle mass each year, which means that by the time we are 65 years old, we may have lost a quarter of our muscle mass or even more!

    This is an alarming fact to most people. In fact there is a medical term for this and this is sarcopenia. See how our Maintaining Muscle product can help keep you strong and active.

  • Bones are living tissue that includes the combination of bone tissue, nerves, cartilage and connective tissues, with blood vessels supplying important nutrients to the bones.

    By the time we reach 30 years old, our bones have reached peak bone strength and mass, with post 40 being the start of bone mass decline. This is significantly speeded up in post-menopausal women, though men do not escape this bone loss with age. See how our Strong Bones product can help keep you moving and active.

  • As we all age, our joints tend to give us pain from time to time and in some cases the pain can be considerable. But why does this happen as we get older?

    In essence, at the end of each of our bones, is a smooth lining of protective cartilage and other soft tissues that also produce a liquid called synovial fluid. It is the combination of this soft cushion of cartilage and the synovial fluid that helps our joints remain mobile and healthy. See how our Healthy Joints formula is designed to help keep you moving and active.